Audi

Audi (logo)

Audi set another sales record in 2017. The new generation of the Audi A8 is designed for highly automated driving. The “Audi AI” trademark will prospectively stand for autonomy, intelligence and innovation.

BUSINESS DEVELOPMENT

“Vorsprung” is an active brand promise that is delivered throughout the world, making Audi one of the most highly desired brands in the premium segment. In 2017, the brand with the four rings unveiled the new Audi A8. At the first Audi Summit, it also presented further technological milestones in cutting-edge fields such as sustainable production, lightweight construction, connectivity, automated driving and digital services. The fourth generation of the A8, Audi’s flagship, is rolling off the assembly line as the world’s first production model designed for highly automated driving. The “Audi AI” trademark will prospectively stand for autonomy, intelligence and innovation. The Audi of the future will use machine learning to continuously develop its capabilities, adapt to users’ individual needs and suggest services. This will make our customers’ lives easier and their journeys safer.

In the 2017 fiscal year, the Audi brand set a new sales record, delivering 1.9 million vehicles (+0.6%). Sales increased in North America (+8.4%) and China (+1.1%), among other regions.

Audi sold 1.5 (1.5) million vehicles in 2017. The Chinese joint venture FAW-Volkswagen sold a further 552 (536) thousand Audi vehicles. The Q2 and A5 models proved particularly popular with customers. Unit sales at Automobili Lamborghini S.p.A. amounted to 3,897 (3,465) vehicles.

Audi produced 1.9 (1.9) million vehicles globally in the reporting year; this was 1.3% fewer than in the previous year. At Lamborghini, production of the Urus, the world’s first super sport utility vehicle, started in 2017. Lamborghini produced a total of 4,056 (3,579) vehicles in the reporting period.

SALES REVENUE AND EARNINGS

At €60.1 billion, sales revenue for the Audi brand in 2017 exceeded the prior-year figure by €0.8 billion. At €5.1 (4.8) billion, operating profit before special items was higher than in the previous year. Product cost optimization and improved price positioning had a positive effect. This was offset by, among other factors, higher depreciation and amortization charges connected with the expansion of the international model and technology portfolio as well as international production structures. The operating return on sales before special items amounted to 8.4 (8.2)%. The diesel issue gave rise to special items of €−0.4 (previous year’s total −1.8) billion. The financial key performance indicators for the Lamborghini and Ducati brands are included in the financial figures for the Audi brand.

A8

Highly automated driving

  (XLS:) Download

PRODUCTION

Units

 

2017

 

2016

 

 

 

 

 

Audi

 

 

 

 

A4

 

325,307

 

357,999

A3

 

313,380

 

361,983

Q5

 

289,959

 

297,750

A6

 

259,618

 

276,211

Q3

 

205,006

 

231,452

A5

 

119,595

 

65,117

Q7

 

106,515

 

103,344

Q2

 

102,084

 

19,419

A1

 

95,346

 

105,252

TT

 

22,174

 

26,886

A7

 

16,968

 

26,308

A8

 

15,854

 

24,179

R8

 

3,179

 

3,688

Q8/e-tron

 

368

 

 

 

1,875,353

 

1,899,588

 

 

 

 

 

Lamborghini

 

 

 

 

Huracán Coupé

 

1,822

 

1,315

Aventador Coupé

 

1,008

 

587

Huracán Spyder

 

827

 

1,104

Aventador Roadster

 

278

 

573

Urus

 

121

 

 

 

4,056

 

3,579

 

 

 

 

 

Audi brand

 

1,879,409

 

1,903,167

 

 

 

 

 

Ducati, motorcycles

 

56,743

 

56,978

  (XLS:) Download

AUDI BRAND

 

 

2017

 

2016

 

%

 

 

 

 

 

 

 

Deliveries (thousand units)

 

1,882

 

1,871

 

+0.6

Audi

 

1,878

 

1,868

 

+0.6

Lamborghini

 

4

 

3

 

+10.4

Vehicle sales

 

1,530

 

1,534

 

−0.3

Production

 

1,879

 

1,903

 

−1.2

Sales revenue (€ million)

 

60,128

 

59,317

 

+1.4

Operating result before special items

 

5,058

 

4,846

 

+4.4

as % of sales revenue

 

8.4

 

8.2

 

 

A8

A8
DELIVERIES BY MARKET
in percent
Deliveries by market (pie chart)

FURTHER INFORMATION
www.audi.com